Why I Finally Chose Squarespace (and How It Changed Everything for My Business)
The Backstory: Why I Resisted Squarespace
I’ll be honest: I had heard about Squarespace for years, but I brushed it off as “affiliate marketers trying to make a buck.” I never even looked at it.
Instead, I bought into a website platform from a husband-and-wife team who claimed they “just wanted to help women build their businesses.” It sounded sweet, trustworthy, and different from all the big tech companies.
Except… it was the worst.
The marketing was deceiving, the platform was rigid and corporate, and it felt like it was designed for the exact kind of pushy affiliate marketers I wanted to avoid. But I had already paid for it (a lifetime deal), so I forced myself to keep going.
I built my site, hit publish… and felt nothing. No happiness. No pride. No desire to share it with anyone. It felt like a hollow shell—functional, but dead inside.
The Spark: Discovering Squarespace (For Real This Time)
Then, something shifted. I kept seeing a heart-centered female creator I trusted talking about how much she loved Squarespace.
At first I thought, “Not another Squarespace plug…” But I trusted her, so I peeked. I looked at her site. Then the Squarespace site. Then back at hers again.
The next day, I looked again. And again.
Until finally, I just did it. I signed up.
The Night-and-Day Difference
The second I signed in to Squarespace, I felt like I had just stepped into my sandbox—and it was full of every toy I’d ever dreamed of.
Every day I wanted to log in. I wasn’t dreading website work anymore—I was excited.
Every page I built felt fun. I could create the exact layout I had in my head without struggling.
I finally felt proud of my site. I wanted to share it with friends, followers, everyone.
The flow returned. With the right tool, my creativity unlocked. I created more products, blog posts, and content because I wasn’t stuck in frustration anymore.
It was night and day compared to the old platform. The right tools matter so much more than we realize.
Why I Love Squarespace
Squarespace isn’t just “easy to use.” It makes building a business website feel creative again.
Here’s what I’ve loved most:
Beautiful templates that don’t feel cookie-cutter.
Drag-and-drop editing that makes building pages intuitive.
Integrations that matter (like Teachery, where I host my hubs and courses).
Design flexibility so I can create exactly the page I imagine.
All-in-one platform—hosting, design, blogging, and more are seamlessly tied together.
Honestly, the only thing that makes me twitchy is that the blog post design options aren’t quite as easy or flexible as building pages. But everything else? I love.
Final Thoughts: The Right Tools Matter
Switching to Squarespace was more than a platform change—it was a mindset shift.
When your tools support you instead of fighting you, everything flows. You create more. You share more. You feel proud of what you’re building.
I can’t even describe the difference between my first site (rigid, corporate, lifeless) and my Squarespace site (playful, intuitive, alive).
The right tools matter so much. And for me, Squarespace was the tool that unlocked joy in my business again.
👉 You can see Squarespace (and the other tools I use to run Following Sparks) here: followingsparks.com/favorite-tools
